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Through our partnerships with Performance Solutions, a 20-year-old financial services training company, and Effinis, a software company specializing in sales and service automation, The James Paul Group has developed a sales operating system specifically designed for the financial services market.  The Performance Selling System (PSS) incorporates all the elements of a successful sales and service culture. We address the three essential elements of People, Process, and Tools in an integrated approach to help our financial services clients manage all the sales and customer relationship disciplines critical to sustainable growth in both revenue and market share. 

The Performance Selling System will help your institution:

Target the right customers with the right products
Hire and place the right people in the appropriate sales and service roles
Establish sales activity disciplines
Learn the necessary sales/customer service skills and processes
Set compensation and incentives that are linked to the bank’s growth objectives
Improve sales and service efficiency /effectiveness
Learn the management and coaching skills needed to implement and sustain a healthy and productive sales culture.



Performance Selling combines consulting services, a proven sales methodology and process, and employee training. To assist your institution we will:

  • Define your sales culture belief structure and communicate it to your employees
  • Develop a process for customer satisfaction and Win/Loss analysis.
  • Assess your sales roles and provide a specific Sales Operating System and training curriculum fully integrated to your sales and service employees that will:
Improve their sales effectiveness through the use of a common sales process and methodology for selling that will improve the chances of success on every opportunity
Enable the sales organization to evaluate and focus on opportunities that have higher profitability and the greater chance of long-term success
Increase both revenue and market share by increasing sales to the installed base of business while successfully developing new business opportunities
  • Define the four sales roles and provide a specific training curriculum to your sales and service employees. 
Level 1 CRS, Teller, Administrative
Level 2 Personal Banker, Call/Service Center Representative
Level 3 Calling Officer, Branch Manager
Level 4 Sales Coach, Professional Banker, Sales Professional

This combination of The James Paul Group’s proven sales processes and Effinis’ banking specific CRM software gives your employees a comprehensive system for managing opportunities, with a focus on generating repeat business, solid referrals and long-term relationship building.

The James Paul Group will work with your institution to tailor the Performance Selling Solution to meet your specific needs.


   

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